6 best practices to have a successful website for your rental business

successful website for your rental business

For a successful rental business website, apart from the products that you rent out, the pricing table, and your contact information, there are some more elements to consider. In this article, we will take a closer look at these elements which will make your rental business website stand apart from the rest.

A very important measure to be taken while designing your website is that you should make the process of renting out your equipment an easy one. 

Let us take a look at some of the points that you need to follow to make your rental website the most successful one

Showcase your product pictures in an attractive way

The primary element that your website should have is high-quality images of the products that you rent out. As the saying goes “ The first impression is the best impression” and when you showcase your products through images that appeal, you definitely have made an impression of awe to your customers. It also helps in lowering the number of questions asked by your customer regarding the products. 

Easy Navigation

Easy navigation is what helps customers to find what they are looking for quickly. Therefore keep your navigation menu simple. This can help customers to learn about your product through easy browsing. Also, make sure to use a copy that is readable and short. Your menu should not be overcrowded. Categorize your product pages which adds more clarity to your customers and also contributes to search engine optimization

Recommend related products

Upselling is a great way to increase your business revenue. This method recommends customers to rent the right products. Some customers might not be aware of what accessories they should need along with their main products. So adding the related products page to your website is a good way to help customers reduce their time in figuring out which items are best to support their main product.

A concise reservation process for customers

Never overwhelm customers with confusing and complex reservation systems. Help your customers to make reservations quickly and finish the checkout process by making the entire process simple. Share more information about the product by being transparent. This helps customers to avoid questioning your team with avoidable queries like the cost and availability of a particular product. Develop your website in such a way that it displays the availability and price of your products automatically.

It is wise to stay away from PDF catalogs and do remember to always include a call to action button. 

Collect accurate customer information

To follow up and to deliver rental orders flawlessly it is equally important to collect the customer details accurately while checkout. You can use checkout forms to meet this requirement and collect the relevant data like name, address, e-mail and other information to process the rentals

Connect your rental software to your website

A.) Connect the website to your rental software and streamline your process of renting out products. By doing this you can reduce the time spend on managing your product pages as whenever you add new stock or inventory it will be automatically adjusted in the website pages

B.) Orders placed in your website automatically gets updated in your rental management system and therefore there is no need to create manual reservations and also the personal details collected during checkout is already there

C.) An automatic update of your rental equipment prevents overbooking. Your rental management system will update on that automatically as you start accepting reservations

Find out: Latest Rental industry trends: Get innovative in 2020


Launching a successful online rental website is not something that cannot be obtained. By proper planning and execution, this feat can definitely be achieved. The above points mentioned in this article will definitely help you in getting you closer to your aim of launching your own successful rental website to increase your business revenue and profits

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Aswathy Blogger


Aswathy is a content writer and blogger at Pofi technologies. In her free time, you will find Aswathy obsessed over books, news media, and music.

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